By Emily N. Dolan, staff writerA recent poll found that women have grown increasingly dissatisfied with their magazines.
A whopping 84 percent of the respondents cited lack of diversity in their reading selections.
But the majority of those women said that women’s magazines were too conservative, too sexist, or too conservative for them.
Women’s magazines have been called out for perpetuating sexist views and stereotypes.
In the 1990s, for example, women were regularly told to be more feminine, but many women were still stereotyped as not being “hot enough.”
In 2015, women’s magazine Dirt Bike was accused of encouraging readers to “take the ‘easy’ way out” by offering “safe, easy-to-wear” clothing.
These days, magazines have taken on the mantle of feminist outlets that champion women’s rights, but some are still struggling to be taken seriously.
“Some women’s [magazines] may feel that they are the exception rather than the rule, and are still hesitant to embrace their message,” says the National Women’s Law Center’s executive director, Jessica Valenti.
But as women continue to make their voices heard in the media, magazines are changing to address the problem.
As a result, women are beginning to get their voices recognized in media, and some magazines are beginning take more proactive steps to make sure their content is reflective of the larger industry.
“The mainstream media is now much more progressive and open to the voices of women, especially when it comes to promoting diversity in the industry,” Valenti says.
“It is now more than ever necessary for the mainstream media to have a strong presence on this issue and be proactive.”
Here are the top ten women’s issues magazines in 2018, according to the latest VIDA survey.1.
Women in the entertainment industry: A number of magazines have written about women in the world of media, from Lena Dunham’s Girls to HBO’s Girls creator Lena Dunham.
In addition, a number of women have appeared in television, movies, and games, as well as on stage.
But a large portion of women’s representation in the workplace is still relegated to a small number of roles, like those of writers, directors, and producers.
In 2018, more than 30 percent of women reported that they had been excluded from the work force.
The number of female-led studios and television shows in the U.S. rose from 16 percent in 2016 to 20 percent in 2017.2.
Women are less likely to be featured in fashion magazines: In 2018 the number of fashion women rose by 4 percent, but it remains a small percentage of the magazines overall circulation.
While the majority (55 percent) of fashion magazines published in the United States are about women, less than half of them feature women in leadership roles, according the National Association of Magazine Publishers (NASM).
In 2017, women made up only 9 percent of senior leadership roles.3.
Women and their families are underrepresented in science fiction, fantasy, and horror magazines: More than half (54 percent) women who read magazines about science fiction and fantasy are not in the same boat as the majority, according data from the Association of American Publishers (AAUP).
The gap between the two groups is even larger for women in other categories of media.
In a 2017 survey, only 29 percent of magazines that feature women had women at the lead or center.4.
The percentage of women in technology magazines has fallen: Women make up only 7 percent of tech-related magazine readership, according Nielsen.
But their number is growing: In 2017 the number who read technology-related magazines grew from 20 percent to 25 percent, according NASM.
In 2017 alone, women accounted for 20 percent of online readership for tech magazines.5.
The proportion of women who use apps to read and watch videos has increased: In 2016, women used the Internet to access and watch video content on average at a rate of 4.6 hours per week, up from 3.9 hours per day in 2016, according a study by Nielsen.
The digital age has made video more accessible and accessible to women, but that does not mean women are content to use a platform that has traditionally been reserved for men.
In fact, women still make up a much larger percentage of online video viewers, according this 2016 study.6.
The media landscape is more diverse than ever: In addition to the growing numbers of women making their voices known in media—and the industry itself—there is also a growing number of men making their way into the industry.
The gender of a person who works in a newsroom has increased over the past decade, according an article from the Pew Research Center.7.
Men are the main drivers of online advertising: Advertising is the largest driver of online revenue for both men and women, according research from the National Retail Federation.
The majority of online ad spending goes to men, and that number is expected to continue to grow.