Men’s health magazines are in trouble, with a growing number of brands dropping out of circulation, according to a new survey.
Journalist Peter Marshall has written about the industry for the last few years, including for the Economist and The New York Times.
Now he has compiled a comprehensive survey of the industry to highlight the impact of dwindling sales.
In a recent issue of the magazine’s flagship magazine, the New Yorker, he examined the industry and found that its “miserable” position in the industry is a direct result of the lack of quality and consistency in the magazine itself.
“Men’s magazines have become the poster children for everything wrong with American journalism,” he wrote.
“They’ve been a source of the bad ideas, the bad journalism, the dumbing down of men, and the loss of the manly virtues that are so essential to the American way of life.”
Marshall says the lack in quality and variety of the magazines is a major factor.
“We’re seeing magazines, particularly those that cover male health, which are becoming more and more like the glossy magazines that the advertisers like to advertise,” he says.
“It’s just that these magazines are not delivering the quality they used to deliver.”
He cites the demise of the popular male health site, MensHealth.com, as another sign of the decline.
“The problem with MensHealth is that it was an excellent site with excellent content and a great user-friendly interface,” Marshall said.
“But, the real problem is that the quality of the content is declining.”
In the same issue of The New Yorker Marshall cited the demise, in 2013, of the women’s health brand, the Daily Nous.
“What’s the difference between a magazine that provides advice and advice advice from the experts, and a magazine where you have to click through to read a list of all the tips on a page that is not actually written by experts?”
Marshall said in the article.
“I don’t see the difference.”
The Economist says the industry faces many of the same problems.
“A big reason the industry has been in this position is because of the inability of magazines to provide the kind of quality that the advertiser would want,” said Paul Cavanagh, an editor and publisher of the Economist.
I’m not sure the magazines will survive that,” he said. “
In the last decade or so, the magazines have all fallen on hard times.
I’m not sure the magazines will survive that,” he said.
A number of the issues Marshall wrote about are still being published.
But, he said, “it is clear that the industry will not survive unless it starts to improve the quality and quantity of the products it publishes.”
The magazine industry has a history of being a source for some of the most egregious issues, including the sexual harassment allegations against Hollywood film producer Harvey Weinstein.
“Harvey Weinstein is still at the top of the list of worst people to work for,” Marshall wrote.
But the industry’s biggest issue has always been the issue of women’s bodies.
Marshall noted that the men’s lifestyle magazines that have been around for a long time have not been able to adequately address the issue.
“While men’s fashion has been more relevant to the advertising market, it is a women’s fashion magazine that has been the most prominent source of men who are still dissatisfied with the way the industry deals with issues of sexual harassment, violence and violence against women,” he explained.
“That’s a big problem.
And the magazines themselves have been doing a pretty poor job.”
The New Republic, which Marshall once worked for, has also been affected by the industry.
“New Republic has long been one of the great women’s magazines,” he noted.
“Its success has been thanks to the fact that it has been an excellent source of male readership, and it has attracted a number of young, highly motivated, attractive men who will spend the next 30 years of their lives on the magazine.”
But Marshall said the magazine industry is not doing enough to address the problems facing the industry, citing a number a women-centric issue that’s being faced by the male-dominated business.
“For the last couple of years, magazines like The New Statesman and Men’s Health have been trying to address this problem by publishing articles that are more about women and their issues than men,” he told Business Insider.
“And they are doing well, but the problem is they are not good enough to be the leaders of this problem.”
Marshall said he thinks there is a solution.
“As the industry continues to decline, I think it will be possible for a number men’s-oriented magazines to take over the role that the women-oriented ones have in providing the good-hearted, supportive, kind of friendly coverage that has traditionally been the hallmark of the male lifestyle magazine,” he added.
“Instead of being afraid to take the