A Playboy magazine cover can have a profound effect on a person’s mood.
In fact, the magazine’s cover has long been used to motivate readers to buy the magazine.
Now, researchers at the University of Pennsylvania have developed a way to make the magazine cover more meaningful to readers, even if it doesn’t mean the same thing in the same way as the cover itself.
“People like to see something tangible, they like to look at something tangible and it’s very important to people that they feel connected to the product,” says Dr. Steven C. LeBlanc, the lead author of the study.
“In other words, the more compelling the image is, the better the emotional response.”
The study involved using a computer algorithm to analyze more than a million photographs taken of Playboy’s iconic logo.
The algorithm then evaluated which photos were most compelling to its users.
The researchers also looked at how well people understood the iconic image.
To find out, the researchers conducted an experiment in which a computer randomly assigned a photo of a magazine cover to an image of the logo on the cover.
When the algorithm evaluated the image on its own, it found the logo was the most compelling photo.
However, when the algorithm used the same image and analyzed it with the algorithm, the image with the logo made the top 10 percent of the list.
That was because it matched the visual language of the original cover.
“That’s why we found that the top image on the list was the iconic one,” LeBlann says.
“It really is a visual cue to us that it is a beautiful cover.”
The findings could help explain why some people can read Playboy magazine while others can’t.
“There are a lot of reasons why a magazine can be appealing to some people and not to others, and that may be related to how people perceive their image in terms of its visual meaning,” Leblanc says.
Leblann believes this study is just the first step toward making Playboy more relevant to the average consumer.
“What we’ve learned is that we can make the image better and better with time,” he says.
The next step is to develop algorithms that will better understand how people interpret their image and then use those algorithms to predict the emotional impact of a particular photo.
“We can see what the people are thinking and then we can use that to create more meaningful content for people,” Lebanc says, adding that more research is needed to develop more effective advertising strategies.
The study was published online this week in the journal Proceedings of the National Academy of Sciences.